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- š Mr. Beast vs McDonalds
š Mr. Beast vs McDonalds
š The Mr. Beast Burger
It took McDonald's 6 years to open its first 300 restaurants in the US.
It took Burger King 8 years to open just its first 10ā¦.
But what took McDonaldās 6 years and Burger King over 20 to accomplishā¦
MrBeast (the largest creator on YouTube) did overnight.
In his first 24 hours, MrBeast had 300 locations up with the ability to sell, make, and deliver burgers to fans.
(After 30+ minutes of digging I found the original launch tweet. It was deleted from Twitter for legal reasons)
Wondering how this is possible?
What could a YouTuber possibly know about running a burger restaurant, not to mention 300 of them?
Great question.
Hereās what we got for ya:
š° How To Make $150M Selling Burgers
š½ The VDC Model
š¤ Celebs And A.I Clones
Read Time: 5 min 9 sec
š° How To Make $150M Selling Burgers
MrBeast Burgers has everything your typical fast-food restaurants serveā¦
Burgers, fries, cookiesā¦
On day one he sold 6,212 burgers.
Within his first two years, he broke the record for most burgers sold in one day.
And in the last three years, heās made over $150M in rev.
There are two reasons MrBeast Burgers grew so fast:
#1 - MrBeast could leverage his personal brand
(PS - This is why we talk about personal brands so much. They are the highest leverage any business can have.)
#2 - MrBeast did not open any physical stores. They were all virtual.
Like Tyga and Mariah Carey, MrBeast used whatās called the VDC model to launch a virtual food line.
Letās talk about what that isā¦
Click HERE to order a MrBeast Burger (you wonāt be able to for long. More on that later)
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š½ The VDC Model
Using a personal brand to sell food is nothing new.
Thereās the Jack Harlow meal at KFC:
And the Papa John's Shaq-a-Roni Pizza
But the MrBeast burger is a bit differentā¦
First, you can not order a MrBeast burger at a physical location (other than a few pop-up locations here and there)
Second, he is not associated with a restaurant chain like KFC or Papa John's.
Instead, he partnered with the VDC - The Virtual Dining Concepts
Hereās how the VDC works:
Buyers never know if the burger was made in a McDonald's or even a Michelin Star restaurant.
All buyers know is they order a MrBeast Burger online and it shows up 20 minutes later.
Hereās why this works:
The VDC nor the brand have to pay for a physical location which eats up a lot of margin (no pun intended)
Restaurants can āoptimizeā their kitchen by selling more with no extra impact
Almost no liability for the VDC because they donāt own the kitchen, labor, ingredients, etc. Itās kinda like the Airbnb of restaurants
Today, Virtual Dining Concepts makes an estimated $10M per year.
But itās not a perfect system. On the surface, it may seem like a great deal for everyoneā¦
Turns out itās not always the best deal for brandsā¦
š¤ Celebs And A.I Clones
In late August 2023, MrBeast announced that he plans to sue VDC.
Hereās why:
The food was low quality and āinedibleā
The burgers are responsible for 3+ cases of food poisoning
MrBeast suffered a ābig brand hitā from the low-quality burgers
For context, hereās what they were supposed to look like vs what was deliveredā¦
Yikesā¦
As I said earlier, the idea of using personal brands as a way to sell products is a growing industryā¦
Especially with A.I
In the last year, celebs have started to create A.I clones of themselves for media companies to ārent.ā
Take a look at Carmelo Anthonyās clone:
Itās simple - Celebs make money every time they show up in the media.
So with an A.I clone, they can contract their virtual selves out to multiple media companies without any extra work.
But celebrities like Drake and Kendall Jenner have already complained about companies āmisusingā their virtual image and breaking contracts.
So as the industry of using brands to sell stuff grows, I guess the lesson here is simpleā¦.
Donāt spend your time building a brand, then attach it to something you canāt control the quality of.
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