🤫 The secret to building a brand

📱 How To Build An Audience That Cares

I doubt I have to tell you how important a personal brand is.

But just in case you’re not sold, here’s what happened when 3 major personal brands launched a business:

Every influencer on every platform has their own method for how to build a brand ASAP.

Usually, it’s some form of ‘post, post, post….and post some more.’ 

And there’s truth to that. But, there’s one secret to building a brand that most people miss…

So, I won’t bore you with posting schedules, algorithm hacks, etc. You can find that anywhere on the internet.

Today, I’m going to give you the secret ingredient to content that sells… 

An enemy. 

Here’s what we got for ya today: 

  • 🗣 How To Build A Cult

  • 🔍 The Proof

  • ☠️ Finding Your Enemy

Read Time: 4 min 1 sec

🗣 How To Build A Cult

I hate to break it to you, but there will always be someone else on social media with more skills, more money, and more experience.

But that’s OK. You don’t have to be the best.

You just need a reason for people to listen to you over everyone else. And that’s a lot easier than you think.

Take a look at Barstool for example.

On a basic level, they do the same thing as ESPN - report about sports. Yet, they have an entire cult following of people that ESPN does not.

Why? Well, while ESPN reports...

Barstool rallies against ‘boring’ sports talk and instead talks to sports fans like sports fans. See the difference?

To get attention, you need to present yourself in a way that people see you as a reflection of themselves and who they want to be.

Here’s a quote I found in Expert Secrets by Russell Brunson that puts it perfectly:

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

– Blair Warren’s One Sentence Persuasion Course

Most people have the first 4 components down. Yet, it’s the 5th they miss that wraps all the components into one.

You need to pick an enemy.

It’s the reason you had failed before, and why your audience is failing now.

It’s the one thing you will help your audience overcome and get to where they want to be.

They are listening to YOU because you’ve picked your enemy and they hate them too.

Now I’m not saying being controversial for the heck of it, nor should you just pick any enemy. Your enemy needs to be something strategic.

Let’s see what this looks like in action with some of the biggest brands around.

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🔍 The Proof

Enemy: Beef Eaters

The Brand: Fast food restaurant that serves chicken.

Enemy: Women who don’t believe in themselves

The Brand: Host of “Women Of Impact” where she interviews successful women.

Enemy: Scammy insurance companies that don’t put their customers first.

The Brand: The insurance company that consumers can trust for help.

Enemy: The modern education system

The Brand: A successful entrepreneur looking to educate other young entrepreneurs on how to achieve financial freedom.

#5 - Tom’s Shoes

Enemy: Children without shoes

The Brand: Affordable shoes that are stylish and made to last.

Ok, let’s talk about what YOUR enemy looks like.

☠️ Finding Your Enemy

Most of this will depend on who you are, where you’ve been, and where you want to go.

But, there are 3 common traits that every enemy must have to help you build a cult-like community around your business.

Think of this as your ‘enemy checklist.’

#1 - It’s a problem worth solving. Not a person. Not your competition.

Considering you are dedicating your life to this, your enemy must be a problem worth solving. The stronger it is, the more who will believe you and rally behind you.

#2 - You’ve met your enemy.

This is your “Hell And Back” story. Your enemy should be something you’ve had a personal struggle with and have found a way to overcome it.

#3 - Your enemy has a kryptonite. (PS - it’s you)

Your brand should convince your audience that you are the solution they need to overcome the enemy.

Since you’ve met this enemy and overcome it, you have proof that it can be done using your method.

Prove to them you’re in their corner, just like they’re in yours.

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