đ±From 0 subs to largest YouTuber in the world
Profit Snack
October 09, 2023
đ± The Secret To Viral Content
In 2016, Jimmy Donaldson (AKA Mr. Beast) was ditching school. Why?
He was spending 12 hours in his car every day studying YouTube.
Back then, Mr.Beast had less than 4K subscribers and only making a few dollars.
Now, heâs the largest creator on YouTube, and worth $110M.
Last night I saw a video where Mr.Beast said âItâs all knowledge. If you know what I knew, you could get to 10 million subscribers within 6 months.â
So, I spent the last 8 hours researching his content style, and what tactics he uses to create magnetic content.
Letâs get into it.
âŹïž Raise The Bar
đ„ The YouTube Formula
đ€« 3 YouTube Hacks
PS: 99% of his advice can be applied to any type of content (even newsletters like this one).
Read time: 5 min 1 sec
âŹïž Raise The Bar
When talking about creating viral content, people always debate the âalgorithmâ of the platform.
But Mr.Beast doesnât focus on the algorithm.
Instead, he says âAnytime someone says algorithm, replace it with audienceâ.
What will get YOUR audience to open and engage with your content?
This has two factors:
#1 - Are they interested?
Mr. Beast followers want to see videos like â100 Million Orbeez In My Friend's Backyardâ. Profit Snack readers want entertaining business news.
Find out what your audience wants to see and present it an an entertaining way (weâll get to that part later).
Alex Hormozi takes a similar approach. In an interview, he said, âWe focus on content that ONLY we can make.â
Alexâs audience wants to see his day-to-day. Not more money-making tips.
As long as your audience likes your content and they engage with it, the algorithm will push it.
#2 - Will they come back for more?
If your audience did not like your first post, they wonât open the second.
This is why Mr. Beast says itâs easier to get 5 million views on 1 video than 50K on 100 videos.
To get consistent engagement, you must consistently raise the bar on the quality of your content.
For Mr. Beast, this looks like:
Improving 1 thing every time. Mr. Beast says starting with your 2nd post, improve 1 thing from last time. This could mean putting more effort into a script, learning a new editing trick, etc.
Feedback loops. For every video, Mr. Beast has someone ârip apart his YouTube videoâ. If youâre not getting feedback from your audience, you wonât know where to improve.
Over time these habits compound and eventually, your content will be a must-see for your audience.
đ„ The YouTube Formula
The make-or-break point for content is in the first 10 seconds.
So you have to impress, and you have to do it fast.
Mr. Beast follows the same formula for every video. And in this interview, he goes more in-depth.
The first 3 seconds start with:
Your title/ thumbnail. I think Mr. Beast says it perfectly when he says a good title/ thumbnail makes your audience think âIt will bother me if I donât read this.â
Your best friend in these 3 seconds is curiosity. Can you make them so curious, theyâre willing to spend 10+ minutes on you?
The last 7 seconds start once your audience has opened your content.
For the intro, follow this formula:
Give âem what they clicked for. If your title says âWhy Tether Is A Scamâ your first few seconds should be âToday, Iâll tell you why Tether is a scamâ
Convince them to keep watching. Do this by promising something more entertaining than why they clicked. In the Tether example, this could be something like âwatch how I lost $200K in 3 hours.â
Stay on topic. Mr. Beast says the fastest engagement killer is going off-topic. If itâs not critical to the plot, get rid of it.
Hereâs this in action in one of his recent videos âLamborghini Vs World's Largest Shredderâ (118M views)
Hereâs the thumbnail:
First 5 seconds of the video:Â
âThis is the largest shredder in the world, and this Lamborghini is going to fall in it. We're also nuking an entire life-size village, shooting real tanks at a literal Lamborghini, and crushing this store with the world's largest domino.â
Peak their curiosity, prove youâll give them what they clicked for, and keep it entertaining.
đ€« 3 YouTube Hacks
If youâre new to YouTube, hereâs a breakdown of Mr.Beastâs tips for new YouTube channels.
#1 - Make 100 videos and improve something every time.Â
The sooner you can learn to create content that people want to watch, the sooner youâll get views.
BUTâŠ.
#2 - Do NOT follow a content plan. (ex - âI post every Monday)
Content plans keep you in a box. Upload only quality videos and if it takes a month, then it takes a month.
The first rule does not mean 1 video a day. It just means 100 videos.
A mediocre video will not bring your audience back for more - a key component to boosting engagement.
#3 - Find someone willing to give you harsh (and even mean) feedback.
The compounding impact of feedback is invaluable. When you upload content, you should think itâs perfect. But thereâs no such thing as perfect content. Find someone willing to tell your why yours sucks.
Then follow the 1% rule where you improve at least one aspect of your content in each post.
Thatâs it for today folks!
The Profit Snack Team
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